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微信代运营的整体框架如下图:
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微信代运营与自运营的好处和坏处对比
成本对比
自运营:专业的运营现在待遇都很高。
代运营:项目化运营管理,专业化操作,成本低。
内容对比
自运营:只能简单的维护和涨粉丝。
代运营:内容的精编发布,图片的处理美化,营销思维的加入。
专业性对比
自运营:一般专业度都不太高。
代运营:专业化运营,项目式管理,实战经验丰富,永远处于微信的最前沿。
见效速度对比
自运营:企业推广资源缺乏,需要尝试摸索,见效慢。
代运营:有自己丰富的推广资源,整合多家微信公众号,见效快
总之,真正想把微信公众号做好那是要花费精力和时间的,专业的事情最好专业的人来做,节省时间成本,时间是最宝贵的!